About Us
Services
Designing what your product & users need, not you want.
Our Design Framework
Well-managed process in all lines and team members by making things measurable to reduce misunderstandings. Through design thinking, double diamond model, Lean UX, and Google Sprint.
Our Design Process
Discover
Digging for information to understand the context, both from the stakeholder and user perspective, such as product vision, business goals, user problems, user needs, user goals and others to then articulate it into a UX Strategy and Roadmap
Deliverable :
- Product/Project Requirement Document (PRD)
- Research Reports
In a Squad or Project, the activities the team does are :
- Research
- Co-creation
- Design Sprint
Activities :
- User Research
- Stakeholder Interview
- Heuristic Evaluation
- Define Persona
- Build Customer Journey
- Competitor Analysis
Design
Build a design and mockup based on the ideation that is carried out as a solution to the Design Challenge or Problem Statement defined at the Discovery stage
Deliverable :
- Design Product/Project Document (DPD)
In a Squad or Project, the activities the team does are :
- Design Sprint
- Co-creation
- Co-studio
Activities :
- Storyboard
- Story mapping
- User Task Flow
- Information Architecture
- Wireframe
- Prototype
Deliver
Understand how users interactaction with the application or product, testing to the user, take measurements (UX measurement), implement the iterations and hand-offs all the design, prototype, guideline to developer team
Deliverable :
- Product/Project Requirement Document (PRD)
- Research Reports
In a Squad or Project, the activities the team does are :
- Research Analysis
- Usability Testing
Activities :
- Rapid Prototyping
- Usability Testing
- Stakeholder Feedback
- Data Analytics